For Immediate Release

Every Little Bit introduces new one-stop shop for eco-friendly products

Every Little Bit Eco-Shop announces launch of www.everylittlebitgreen.com, an online source for everyday products, conveniently green.

Port Moody, BC, Canada, November 30, 2008 –  Every Little Bit , a new online store featuring everyday-use, eco-friendly products, opened its e-doors this morning.  With a wide variety of eco-friendly products, ranging from personal care items to organic cotton clothing to household necessities and toys, Every Little Bit carries a blend of sustainably made, yet stylish products.   Founded by Alison Ferguson and Meaghan Relkie, the company offers customers a stress-free shopping environment, including detailed product descriptions and a specific product eco-rating for each product, to help consumers with their “green IQ”.   The company was formed to specifically help the more mainstream consumer start shopping “green” without experiencing a significant increase in price, or sacrificing style. 

 The website www.everylittlebitgreen.com went live this morning to positive customer reviews.  Clare Adams of Port Coquitlam remarked “I’ve been trying more eco-friendly products over the last year, but I’ve got to admit, up to now, most of the sites I’ve been to have been a little too “granola” for me.  I like the variety of products at Every Little Bit, the ease of site navigation and the education available, from the general articles, to the wealth of product information and eco-ratings”.  Andrea Davy of Prince George agrees  “I like the notion of “every little bit”, that small choices can make a difference.  It doesn’t need to be all or nothing.”

Vice-President of Product Strategy for Every Little Bit, Meaghan Relkie commented “It was getting increasingly hard to find eco-friendly products without ordering from the US or from multiple sites,  or drive across town to find special products.”  Demand for eco-friendly products continues to rise, according to Mintel Research, with certain segments, like ethical personal care, experiencing astronomical growth (5.2B in 2007 in the US).   “People are interested in making healthy choices for their families, yet its got to be easy and convenient to make those choices.  There’s not a lot of general purpose stores out there offering eco-friendly products for a whole family’s needs, so that’s how Every Little Bit emerged” said Relkie. “We conducted numerous focus groups leading up to the launch, ensuring our product mix would meet our target market needs.  And judging by the traffic and sales so far, we’re on the right track.” 

About Every Little Bit
Every Little Bit is an online store offering everyday products that are conveniently green.  The store offers eco-friendly products in the following categories: Baby, Bags, Bedding & Bath, Cleaning, Personal Care, Household Necessities, Fashion & Jewellery, Stationery & Cards and Toys.  Online customer service is available 24/7 and the store ships throughout North America.  Visit www.everylittlebitgreen.com for more information.

Contact Information
Every Little Bit Eco-Shop
340-255 Newport Drive, Port Moody, BC, V3H 5H1
(604) 936-7249.
www.everylittlebitgreen.com 

Alison Ferguson (alison@everylittlebitgreen.com)

###